Even FedEx Uses The Post Office

Well, I had a good reason to laugh this morning. I was going through my mail from the previous day and found a notice that FedEx was having difficulty delivering a package to me. This was a bit of a surprise considering first that I wasn’t expecting something, and second, because they were obviously able to get me a notice, then why not the package. I turned over the postcard and had my answer…Even FedEx Uses The Post Office

FedEx had sent the notice via USPS (the post office) rather than their standard door tag. I have had the tags before when the package must be signed for and no one was available to accept the package. That is nothing new. In this case, they needed an address correction and couldn’t figure it out on their own.

What I noticed on the postcard address was they had a typo in my address, so the street number was wrong. So rather than do a little research to find the correct info, they sent a card via USPS to me to with the request to call back and get things fixed.

Even FedEx Uses The Post Office

So after all the knocks, we all make on the post office, apparently, they are the only ones smart enough to get a letter delivered even when the address is just a bit off. Next time I have something to gripe about with them, I’ll have to remember this little good thing they did and bite my tongue…just once.

Gold, silver doldrums to continue in 2015 – Natixis

Noting that events in the United States are expected to exert the biggest impact on gold prices as they continue to disintegrate investors’ need for a safe haven, Natixis Commodities Research has predicted a gold price base forecast of an average of $1,170/oz in 2015 and $1,180 in 2016.

“For physically backed gold ETPs, we expect that current gradual outflows will continue during 2015,” advised precious metals analyst Bernard Dahdah and head of commodities research, Nic Brown. “We do not expect sharp outflows as we believe that most institutional investors already exited their positions in 2013.”

As central bank purchases were negligible in 2014, Natixis expects that central banks will continue to have “a somewhat neutral impact on the market next year. We do not expect a return of large purchases such as those during the financial crisis, most of the central banks that sought diversification in gold have already reached their target holdings.”

Chinese gold consumption is expected to be slightly strong next year as new exchanges make gold purchases more accessible to Chinese investors.

“Although India’s trade deficit has narrowed significantly, we do not expect that gold import tariffs will be loosened anytime soon,” said the analysts. “That said, we expect Indian economic growth to begin to improve over the period 2015-16, which offers the prospect of a potential reduction in imports tariffs on gold.

Observing that aggressive gold mining cost cutting has reduced all-in sustaining costs of production to somewhere around $960/oz, Natixis anticipates that the all-sustaining cost of production “to return to an upward trend once producers have eliminated other sources of cost cutting.”

“On the producers’ side, there is a risk that miners may return to hedging future output if gold prices threaten to fall below cash costs of production,” said Dahdah and Brown. “This represents potential source of supply in the market, which could help to accelerate any decline in prices.”

Silver
From July to the end of September silver prices dropped by almost 20%, according to Natixis.

“The strong correlation with gold meant that the price of silver dropped as a result of a strong economy and US economy. Although silver mine supply is increasing, the drop in silver prices has led to a contraction in the supply of silver scrap. As for demand, our main concern remains the ever increasing large amount of silver being held in physically backed ETPs,” said the analysts.

Based on a positive outlook on the US economy, and additional risks attaching to silver prices (low production costs, potential for ETPs sales), Natixis predicts an average silver price of $15.80/oz in 2015 and $16.20/oz in 2016.

PGMs
“Over the last two years, supply-side issues have been the main drivers behind the price of platinum,” the analysts noted.

Since the end of South African strikes in July, Natixis observed “the price of platinum has collapsed, not because of an increase in supply but because of extreme weakness in demand.”

“In our base case scenario we see platinum prices rising to $1,450/oz in 2015 and $1,550/oz in 2016,” the analysts advised.

Meanwhile, automobile demand from North American and developing countries “should help lift demand for palladium but at a slower pace than previous years given expectations of moderate growth in developing countries,” they predicted.

“In our base case scenario we see palladium prices at $770/oz in 2015 and $740/oz in 2016,” they added.

Base Metals
“Of all the base metals, there is perhaps the greatest potential uncertainty surrounding the outlook for nickel,” said the analysts.

“Our central forecast anticipates a period of deficit during 2015H1, resulting in an average LME nickel price of around $19,000/tonne over 2015 as a whole, although there is scope for substantial variation around this mean. By 2016, we would expect the market to have settled more closely upon its longer-term equilibrium, hence our forecast for an average price of $17,375/tonne for that year,” Natixis predicted.

Meanwhile, Natixis’ analysis of lead supply and demand suggests the market will run a cumulative deficit of 20,000 tonnes over the period of 2014-2016. Therefore, the analysts forecasts lead prices will average $2,145/tonne in 2015 and $2,195/tonne in 2016.

However, the analysts are projecting a decline in copper prices to around $6,335/tonne in 2015. “This would be followed by a gradual recovery in copper prices in 2016, averaging $6,500/tonne, as market expectations focus increasingly upon prospective deficits in the period out to 2020 rather than the surplus in the market during 2015-16.”

As the zinc market tightened over the past year, zinc prices have rallied to around $2,300/tonne in September. “Despite forecasts for modest demand in growth over the coming few years, the global zinc market is expected to tighten further as supply becomes increasingly constrained, and new mines are not expected to arrive until existing inventories are dangerously close to depletion,” the analysts advised.

“Against such a backdrop, we would expect to see substantial upward momentum in zinc prices over the period 2015-16,” they stressed. Natixis expects zinc prices to average $2,520/tonne in 2015 and $2,725/tonne in 2016.

Wildcat Exploration steps out to thick, high grade zinc-lead

Wildcat Exploration (TSXV: WEL) drilled strong zinc-lead over broad widths in New Brunswick improving notably over very limited historic drilling nearby on the Island Lake project, which it manages in a partnership with Doe Run Canadian Exploration.

Wildcat reported two closely spaced intercepts one showing 3 metres @ 6.57 percent zinc, 2.78 percent lead, 0.46 percent copper and 68.1 g/t Ag and then, doing quite a bit better, 9 metres @ 14.51 percent Zn, 5.86 percent Pb, 0.57 percent Cu and 139.9 g/t Ag.

Wildcat Exploration steps out to thick, high grade zinc-lead

The intercepts respectively started 389 metres and 398 metres downhole and are estimated to be about 90 percent true width of mineralization hosted in volcanics on a property that is about four kilometres south of the Heath Steele past-producing zinc mine.

Speaking with Mineweb Wednesday Wildcat CEO John Knowles along with vice president exploration Tom Lewis – both veterans from the Hudson Bay Mining and Smelting Company (i.e. Hudbay) – described the latest intercept as a “pretty bold step out” along trend previously known, but lower grade, mineralization.

The intercept was 70 metres north of drilling by Wildcat earlier this year in which it hit 2.38 percent zinc, 0.55 percent lead, 0.11 percent copper and 19.11 silver over 8 metres with a 2-metre intercept of higher grades therein.

That drillhole, in turn, was a follow up to a lower grade hit by previous explorers in the 1990s, Lewis said.

Wildcat Exploration steps out to thick, high grade zinc-lead

Last year Wildcat was drilling to the south of the latest intercepts but decided to move north targeting prospective contacts between volcanic units as the narrow, but high grade mineralization it was hitting was fairly deep, in the 500 to 600 metre range.

That decision has paid off with the latest intercept that is the first – if highly tentative – indication of both broad and very high grade zinc lead mineralization at Island Lake.

More drilling could come before the onset of winter but will depend on budgeting with Doe Run Canadian Exploration. Wildcat Exploration manages a project alliance with Doe Run Canadian Exploration, a company registered in B.C. that is presumably owned by Missouri-based base metals company Doe Run.

Wildcat can earn up to 30 percent of projects the alliance – funded completely by Doe Run – works on by matching spending on a project, a decent deal that limits expenses but opens it to a fair bit of exposure to potential discoveries.

Technology At Work: The Sales Team

Each month, the Technology At Work Series will examine technology’s impact on a different functional area of the workplace.

It’s hard to chase dollars from behind a desk. That being the case, sales teams are on the move quite a bit. It’s a little ironic that for a job that revolves around and is centered on communication, sometimes finding a means to communicate effectively can be incredibly difficult. But technology is working to change that, and that’s the focus of this month’s edition of Technology At Work (so I have been told).Technology At Work The Sales Team

Paging the past

To really know where the relationship between sales and technology stands today, we need to recall what that relationship was in the not-so-distant past and how it affected sales professionals. When you were out of the office, your pager was your lifeline. Someone needed you, the pager would go off, you would pull over or find the nearest payphone, and you would call that person back. That probably sounds incredibly archaic to our younger readers, but that’s what you had to do.

A little later on, and things still work this way at many businesses, if someone tried to get a hold of you, they called your office phone first and then your cell phone. A little better, but still not ideal. Both of these scenarios ignore the the issue of how to make contact with your prospects or leads. If you were on the road and weren’t lucky enough to have one of the giant, field-radio-sized cell phones, then get comfortable with the rotary phone in your hotel room.

Technology At Work The Sales Team

“Celling” the present

When the concept of this series was pitched to me and I was asked my thoughts on technology in sales, my first response was to simply hold up my smartphone. That’s where we’re at now. It’s all about cell phone integration. Currently, the goal of every sales team should be to make sure you have a hosted or premise-based phone system that integrates with, or twins with, your mobile device and rings both phones at the same time. That means you can be reached via one number, one call. It eliminates a barrier for clients and leads trying to get a hold of you, and that can make a world of difference.

Unified communications has also really changed the game and enabled a much higher level of mobile communications for sales teams. You’re not using payphones or hotel phones, sometimes you aren’t even using a phone at all (think laptops or tablets). What technology has basically done for sales teams is tear down office walls. You’re getting the same features that made it easier to get things done at your desk, but with the mobility necessary to close more deals.

Technology At Work The Sales Team

Forecasting the future

I see the office desktop phone mirroring the residential landline in certain respects. Once all the features that made the desktop phone necessary are effectively and successfully integrated into mobile clients, the desktop phone will go extinct. It’s the same path landline phones are following now as cell phones become more prevalent.

Eventually, the cell phone is going to become a comprehensive or complete unified communications device. And if no one has claimed that (CUCD) as a valid acronym in the telecom sphere, I would like to do that now as well, because that’s where we’re heading. It’s a response to the 24-hour work cycle that is expected of today’s salesperson. You’re always on the clock, so you need to always be communicating, and you need solutions that enable that communication, whether it’s inbound or outbound.

BOB MARLEY’S LAST NIGHT IN OAKLAND

BOB MARLEY’S LAST NIGHT IN OAKLANDLast night marked 35 years since Bob Marley & The Wailers played their final show in Oakland. Touring in support of 1979’s Survival, widely regarded as Marley’s most politically militant album, the band performed a scintillating two hour set at the Oakland Auditorium, i.e. the currently defunct Kaiser Convention Center, across the street from Laney College on the southwest side of Lake Merritt. While it wasn’t Marley’s first time doing a concert in The Town (he’d played The Paramount on several occasions in 1975 and ’76), it was almost certainly his most significant.

For starters, the show’s location was no accident. As has been widely discussed in articles and documentaries, this tour witnessed Marley deliberately seeking out concert halls that would prove inviting to the black community, with whom he’d famously struggled to find a foothold in the U.S., despite widespread international popularity. While in future years pop music fans would more quickly identify the Oakland Auditorium as the site of The Grateful Dead’s annual New Year’s Eve shows, in 1979 it was likely better known as the place James Brown and Marvin Gaye, among many other black American music luminaries, played when they passed through The Bay. And though Marley’s impetus to perform at sites favored by the black community is best remembered and most dramatically symbolized by his decision to forego a performance at Madison Square Garden in New York’s midtown Manhattan neighborhood a month earlier, opting instead to play four consecutive nights at The Apollo in Harlem, the Oakland Auditorium choice was equally intentional. As one concert attendee states in an online forum about the show, “He could easily have filled the Coliseum or the Stick, but chose to do more accessible venues.”

The concert’s similarly notable for some of the unusual sonic avenues the band explored that night. Specifically, The Wailers experimented more dramatically with dub effects (reverb, echo, etc) on Marley’s voice and several instruments than in any of the shows from that year’s slate. Coupled with the Zap Pow horn section that joined them for the Survival tour (the only time The Wailers included brass players in their stage performance, which makes sense given the prevalence of sax, trumpet, and trombone on the album), the concert’s sound proved considerably more expansive than that of the usual Marley live experience.

Another largely unknown aspect of the Oakland gig is the guest appearance of Rolling Stones guitarist Ron Wood during the six-song encore. As Wood explains in his autobiography, Wailers guitarist Al Anderson had his gear lost on the way up from L.A., where the band had just played a benefit for boxer Sugar Ray Robinson’s Youth Foundation. He phoned up Wood to borrow a guitar, whereupon the Stones’ axe man flew into town and swung by for the save a mere few hours before show time. He was reintroduced to Marley backstage (they’d met once prior in Mandeville, Jamaica), and after sharing a few spliffs and jamming to some of the night’s planned songs, it was agreed that Wood would join the band for their last few numbers. Given Oakland’s standing as a nexus of musical multiplicity, it somehow makes perfect sense that this should be the city in which a chance collaboration of distinguished figures at the top of differing popular genres would transpire.

I first heard a few tracks from this show about a decade ago, on KPFA’s long-running Reggae Express. Host Spliff Skankin would traditionally begin the two-hour Tuesday night program with an excerpt from one of Marley’s many live gigs, often a bootlegged audience recording. Already a fairly seasoned roots reggae head, I was nonetheless unaware that The Wailers had ever played in Oakland. When the site of that evening’s selection was revealed in a brief speaking break about a half-hour into my listening sesh, I was floored to hear that the concert had taken place all of ten minutes from the studio apartment at which I was then blaring it.

On that week’s walks to and from Lake Merritt BART—which, at the time, entailed a shortcut through the former Oakland Auditorium’s parking lot—I would imagine hearing the sound of Marley’s voice, accompanied by the foundation rhythm of the Barrett brothers on drums and bass, along with the hypnotic instrumentation provided by the rest of the band and the I-Three’s majestic vocal harmonies, billowing out over the lake. I’d wonder how far the concert could be heard (might the resonance of the guest horns section ripple all the way up to Grand Avenue? Would folks downtown be able to make out the recurring skank guitar riff?), then brainstorm ways I could get my hands on a recording of the show in its entirety. To my delight, I’d find out that black and white video of the gig was captured by Bill Graham Presents, the event’s promoters, and that soundboard-quality audio of it had been circulating in the tape-traders scene for years. Score!

In the decade or so since first stumbling upon this momentous episode in Marley’s touring history, I’ve thought further about the fittingness of the show’s location, particularly in the context of Oakland’s preeminent radical political entity, the Black Panther Party for Self Defense. Though the Panthers eschewed religion for a bold, brash, racial and economic justice politic that included social uplift programs and armed self-defense and Rastafarians mostly avoided overt involvement in political organizing, instead expressing their Afrocentric, anti-establishment worldview through spiritual doctrine and a largely back [read: forward]-to-nature lifestyle, these groups can nevertheless be viewed as corresponding branches of the black liberation movement in the Americas during the latter half of the 20th century.BOB MARLEY’S LAST NIGHT IN OAKLAND

As such, there’s something especially striking about Marley, Rastafari’s most avowed ambassador, playing his most politicized body of work (initially entitled Black Survival, mind you, before the execs at Island Records put the kibosh on that!) in a space so connected to the history of the Panthers’ movement. After all, the Oakland Auditorium was the site of a massive birthday rally to support Panther co-founder Huey P. Newton, when he was facing trumped-up charges for killing an Oakland cop, just over a decade prior to Marley playing the venue. In addition, the Auditorium’s located smack between two seminal sites of Panther lore—the Alameda County Courthouse, where numerous trials and protests pertaining to Party members took place, and the high-rise building at 1200 Lakeshore, site of Newton’s infamous penthouse apartment, from where he regularly observed Panther-involved demonstrations on the courthouse’s front steps via telescope, while FBI agents occupied an apartment across the hall and wiretapped his phone. In light of the Panthers’ indelible imprint on Oakland’s collective psyche, Marley’s set at a Town landmark bookended by Party-affiliated settings holds particular political and poetic import.

Consider the armed police attacks on Panther members at the time, and the gun battles that ensued, then think about hearing Marley sing I Shot The Sherriff in the city where so many of those clashes took place. Reflect for a second on the Panthers’ lauded Free Breakfast Program (which, unbeknownst to many, predates the federal government’s implementation of a similar, if much better funded, program in U.S. public schools), then imagine hearing Them Belly Full (But We Hungry) in the city where said program was spawned. How many active or ex-Panthers were in the crowd that night? How many future Bay Area political activists were present and were perhaps galvanized towards social justice work through the messages they heard from reggae music’s royalty on that celebrated stage?

Of course, by 1979, Oakland’s black radical trajectory, best evidenced by the Panthers, had largely fallen victim to a reformist agenda. Lionel Wilson, the city’s first black mayor, had been elected two years prior, and while he did advance an economically progressive platform that championed the rights of women and people of color, he was also criticized from the left as a centrist too friendly to big business interests. Though the Panthers were technically still in existence, they had for all intents and purposes been decimated by COINTELPRO-sown infighting. Reagan’s ascension was around the corner, and with it a decade of conservative politics at the state and national level that, to the uninformed anyway, would make Panther culture seem a dusty relic of a distant past. Marley, too, would be gone a mere year and a half after, victim to untreated toe cancer that spread through the rest of his body. In this sense, his impassioned call for Survival over the course of his final concert in The Bay can be seen not just as homage to African cultural retention in the aftermath of the circum-Atlantic slave trade and the ensuing era/s of anti-black racial oppression, but also as macabre warning of the unforeseen cultural and political struggles to come.

As for the Oakland Auditorium itself, longtime locals no doubt know that it’s been closed for close to a decade. Built in 1914 (yup, exactly a century ago), and renamed for 20th century U.S. industrialist Henry J. Kaiser following a $15 million renovation 70 years later, the Beaux Arts-style building, city-owned and once a center of civic life, has sat vacant since 2006. Officially, its closure came about because it wasn’t profitable, and the city’s budget could no longer support it. Various attempts to sell the building have fallen flat (among them a strange, short-lived venture in which the city actually sold the building to its own redevelopment agency, in hopes that they would have better luck selling or finding some public use for it—until the state dissolved that agency in 2012, sending ownership back to city government!).

BOB MARLEY’S LAST NIGHT IN OAKLAND

Proposals to turn the space into something other than the 6,000 person concert arena, plus theater and ballroom, that still survives in the dark—i.e. a new base for the city’s downtown library, or an international trade center—have similarly sputtered. Accordingly, in January of 2012, citing its prolonged state of stagnancy, Occupy Oakland activists attempted to take over the building and establish a social center of sorts within its walls. They were confronted there by OPD, and about 400 people were arrested over the course of the day. While the action had countless detractors, the attention it focused on the space’s non-operational status certainly reignited some important debate on what this building’s role in Oakland’s future should be. If the city has a clearer vision than that proposed by Occupy a couple years back, or is simply more committed to creating an entertainment venue than a hub of social services or political education, many are still waiting to at least hear that articulated.

Estimates of the renovations now needed to the building, including a wide scale repair of its heating system, have generally landed around $7 million. With the recent completion of the Measure DD-funded greening of East 12th Street and Lakeshore Boulevard, along with nearby Oakland Museum’s redesign and consistent Friday evening programming (“Off The Grid”)—to say nothing of the influx of new money into downtown (excuse me, “Uptown”) Oakland’s nightlife ecosystem—it doesn’t seem a stretch to imagine some experienced investors, concert hall managers, and booking agents resuscitating the legendary venue, a la what we’ve seen over the last five years with The Fox Theater. Given the lengthy list of significant cultural figures who’ve graced the Oakland Auditorium’s stage—beyond Marley and the aforementioned musical acts, Marcus Garvey, Martin Luther King, and the Dalai Lama all spoke there as well—it would be a shame for this historic site to remain little more than a concrete ghost.

As we take a moment to celebrate 100 years since its construction and 35 years since reggae’s most celebrated star shone his light on Oakland’s masses, may those of us committed to honoring The Town’s creative history and supporting its meaningful evolution pause to reflect on how we can individually and collectively contribute to the Oakland Auditorium’s long-awaited rebirth – preferably as the “consolation of the arts” it was always meant to be.

Will Google Goggles Take Over the Smartphone World?

Instead of just competing in the touchscreen wars Google is experimenting with SciFi tech and bringing the screen to our face to help “keep us in the moment”.

Will Google Goggles Take Over the Smartphone World?

Remember when it was considered “uncool to have Coke bottle glasses and Rec Specs instantly defined you as the sports nerd? Well, Google is inadvertently trying to change that with their prototype augmented reality Google Goggles. I think it’s the right time and the right idea to innovate and try to leap ahead of Apple and Microsoft. Instead of just competing in the touchscreen wars Google is experimenting with SciFi tech and bringing the screen to our face to help “keep us in the moment”.

Keeping us in the moment is the main advantage I see to this technology. The video mock up Google posted on their Google+ page called “One day…”

Will Google Goggles Take Over the Smartphone World?

shows what a day in the life of a NYC Google Goggle’s user could be like. We’ve all been there, tech-zombies walking around town with our eyes glued to our cell phone screens pulling them out at the beckoned sound of a text message or during any awkward silence at the dinner table. I think this will be a hit because just like the current touchscreen revolution it will help us humanize the technology (either that or have us walking into walls depending on how Google implements their advertising http://i.imgur.com/HNGO4.jpg ). Either way I say, “here’s to the future”! Oh and Google, if you’re reading this, I’m open for some beta testing.

How To Avoid Having Your Password Hacked

I realize this is normally where you come for all the latest news on marketing and advertising, but we’re ALL people, right and we ALL use passwords and none of us want to be hacked, right?

Hacking, be it in the form of the now-infamous News Corp phone hacking scandal or online hacking, there is no doubt that hacking is on the rise with one publication calling 2010 ‘the year of the hacker.’ A recent PBS special revealed that the Pentagon receives over six million hacking and security threats a day and that some of departments, such as the Department of Energy, also suffer from vulnerabilities with their online security.

Password

And one of the most hacked bits of personal information are our passwords. We all have them, we all use them, we all take them for granted. And what’s perhaps most troubling is when you Google the term “how to hack a password” you get back in return over 67 million hits, at least I did.. and that’s just plain nuts.

Password

But thanks to a company called Zone-alarm, an Internet security firm, we know how to avoid the most common and dangerous passwords. Here’s a tremendous infographic which provides tips and other ways to keep your password safe from hackers.

How to Plan Ski Vacations

Vail or Stowe. Mount Tremblant or Squaw Valley. Or a small, unassuming resort somewhere in between. There is plenty to consider when planning your ski vacation and much is determined by your budget.

Step 1

Determine your budget. How much you can afford will determine if you travel two hours by car or four hours or more by plane. If you are planning a vacation on a tight budget, opt to drive to a closer resort and stay in more affordable accommodations. Consider inviting friends, who can split expenses, such as the cost of a hotel room or condominium. Don’t forget to budget for equipment rentals if needed, travel, meals, other entertainment and possible sightseeing.

ski equipment

Step 2

Decide when and where you plan to ski. Book your vacation early, and if you are looking to save money, consider traveling earlier or later in the season. Avoid holidays and school vacation weeks, if possible. If you live in New York and can’t afford to fly to Aspen or Breckenridge, in Colorado, consider the Catskills, Vermont, or the Poconos.

Step 3

Find a resort. Narrow your choices to a few resorts that include everything you might want. Call each resort and ask additional questions you cannot find on their websites. Request brochures and read online reviews. If you are traveling with a non-skier, select a resort that will have plenty for that person to do while the rest of your party hits the slopes.

ski equipment

Step 4

Search for weekday skiing deals, package specials and other discounts. Most resorts offer special deals and packages if you are willing to be flexible when booking. Consider purchasing an Entertainment Book for the area you plan to visit. The Entertainment Book often has coupons for skiing, as well as for accommodations and dining.

Step 5

Do research for accommodations and for other things to do in the area. If you will not be staying in a condominium near the slopes, look for affordable accommodations nearby. The resort’s website should have a listing of local hotels, motels and bed and breakfasts. Visit the travel and tourism or Chamber of Commerce site for the area to find other things of interest if you would like to spend some time outside the resort. Request a travel guide, which most likely will feature a calendar of events of happenings in and around the resort.

Best Lures for Salmon Fishing

Salmon is one of the most sought-after game fish in the world. Salmon make for great eating, and they’re also fun to catch. Whether you’re at an Alaskan river or in the Atlantic Ocean, you’re going to need the right lure to catch salmon. Fishermen all over the world favor spoons, plugs and flash-trap spinners.Best Lures for Salmon Fishing

Spoons

Spoons are great for ocean fishing and other areas where salmon tend to swim aggressively. The bright colors have been attracting fish for ages. Green works great for salmon, and ultraviolet colors also attract all types of salmon at all depths. How fast you’re trolling is one factor in determining how many fish you catch. Most fish swim at one mph for every inch of body length. This means a six-inch fish will generally swim six mph, so experiment with different speeds to see what gets the salmon biting. Steer in gentle “S” curves to attract more attention from fish, and don’t go more than 15 minutes without checking or changing your lure.

Plugs

Plugs are great when fishing for salmon in rivers, but they can be used in oceans as well. Make sure you retrieve your plug opposite the current, causing it to swivel back and forth as much as possible. The swivel movement is generally the secret to fishing for salmon. If you’re fishing in colder temperatures, it might be better to let your plug float; fish aren’t going to want to swim as fast as they did in the summer. Plugs will dive to different depths, so make sure you get the appropriate one for your fishing expedition, and you might never use another lure for salmon again.

Best Lures for Salmon Fishing

Flashtrap Spinners

Many deep-sea charter captains won’t use anything but flash-trap spinners when looking for salmon in salt water. They also work exceptionally well in lakes and streams. Make sure you get something with bright, shining colors. Dull colors aren’t effective with salmon. King and silver salmon love them, and few types can resist them. They come designed with single or treble hooks, and the wide variety of colors makes them a must-have for any salmon fisherman’s tackle box.

Many Unhappy Returns: Gulf Oil Spill Anniversary

The recent passing of the anniversary of the Deep-water Horizon Oil Spill in which eleven were killed and 4.2 million barrels discharged into the Gulf of Mexico is spotlighting the on-going debate about how much damage this incident really may have done to the environment.

However there is no question that this incident had a profound impact on oil giant BP’s reputation. During the height of the crisis some thought that the damage might be long lasting.

Lately however pundits think it is just a question of time before the company gets the “all clear.”

While this crisis and how it was handled or mishandled is one for the PR textbooks, there is no textbook response to successfully managing communications when a catastrophe of this magnitude occurs. It’s both an art and a science.

How well or how poorly BP handled the situation will be a subject of debate for years to come. What do you think?

  • Below are some of the key tenets of crisis communications:
  • Crisis PR: The Golden Rules
  • Have a Plan – Prepare it in advance, share it, adhere to it.
  • Designate a Spokesperson – Someone who can powerfully tell your story.
  • Agree to Key Messages – Make them concise, clear and simple.
  • Be Proactive – Get in front of the issue before it gets in front of you.
  • Take Responsibility – Own up to the good and to the bad.
  • Be Authentic – People respond to what (or who) is genuine.
  • Listen to Feedback – And tailor your response to address it.
  • Manage Expectations – Under promise and over deliver.
  • Don’t Speculate – Focus on the facts, on the here and now.
  • Be Transparent – The truth inevitably comes to light.

The Last Word:

A crisis can make or break a company an individual or a brand.

As one of my favorite quotes attributed to 35thAmerican President John Fitzgerald Kennedy elegantly states it – “When written in Chinese the word ‘crisis’ is comprised of two characters – one represents danger, and the other represents opportunity.”