With increasing competition, it becomes more and more difficult to attract and retain the attention of the prospect of your advertising which is why Marketing your Medical Spa business is a difficult task. If you watch any typical television program, you will find that more than one-third of the time is spent on airing commercials of various brands. How can you expect the prospect to watch and remember your brand message through this barrage of advertising messages?
The same is the case with any other medium of advertising like print, radio, and even billboards. As the medium becomes more saturated, it becomes more expensive and does not give the same bang for your bucks. With the emergence of the Internet, marketers rushed to cash in on the advertising potential of this new medium. However, very soon, the Internet also became saturated.
The problem of advertising on the Internet is a different one. Let me contrast it with television where the viewer does not have much control over the ads being shown. He has no option but to watch them. He can change channels or simply switch off the TV but at least for some time, he will have to watch the ads. On the Internet, the user has much more control. Although the advertisers try to force their ads in the form of pop-outs and big banner ads, the user usually manages to close the window or scroll down before the ad loads up. Also, the process of psychological screening makes it possible for the user to ignore the message even if he sees the ad. This has led to the emergence of Permission marketing as a tool to get the user’s permission before presenting him with the message.
Reality marketing is a permission marketing based advertising technique that creates a blend of subtle and interactive content that advertises the brand in an indirect underhand manner. The idea is that since the prospects do not have time to watch your ads, you give them some informative or entertaining material in exchange for their time.
There are companies that produce a swimsuit calendar using top models. Now the calendar does not sell their product but serves as a medium for brand recall. Many educational service providers organize and conduct simulated exams in order to give the students a feel for the real exam. Using this kind of branded content, they intend to create a positive perception of their courses.
In reality marketing, the user is entertained and you get your message across. If you keep your eyes and ears open, you will start noticing the subtle ways in which marketers try to get their message across to you.
